Empower • Validate • Build


The goal is to empower girls and women affected by domestic violence and trauma through strategic partnerships and programs in the community that will help maximize their full potential. I want to nurture our girls and women through education and philanthropy so they learn to define themselves as leaders, and to be their authentic selves in a world that is careless with its labels.

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Mission Statement


We support survivors to own their narrative and define their unique traits to express their personal beauty as they rediscover their voice and power, their resiliency and take their place as leaders in the community.

About Us


A first hand experience with the effects of childhood domestic violence and a career in the beauty industry prompted our founder, Sydelle St. Jules, to help women step into their beauty using the art of makeup as a self care and empowerment tool.

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Three people talking on a couch with a laptop and coffee table in front of them.

Mission Statement


  • Custom rebelle pacs for local shelters
  • Lead regional beauty seminars/workshops
  • Children’s breakfast at local shelter
  • Donate supplies to national organizations for women/girls
  • Supply grocery cards and lifeline support for regional women’s shelters

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We love these products and can’t say enough about their benefits! Just wonderful.  

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What a treat. All natural and they smell great. I've bought for my entire family. 

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These are the best cosmetics on the market today. I recommend them to everyone.

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Natural solutions

All of our products are entirely plant based, filled with carefully picked, top-quality organic ingredients. We test everything thoroughly before going to market, so we know the results on all skin types, in all climates, and in every season.

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Our Promise

Exposure to the world takes its toll on your skin. From sun and wind to cosmetics and creams. We do our best to protect you from this exposure and strive to provide you with the very best natural protection for your skin. 

What we stand for

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Sustainable

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Animal-friendly

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Vegan

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Clean

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Recyclable

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Contact Us